NO MATTER WHAT 

Every year, Foot Locker holds an event called The Week of Greatness. Knowing that sneakerheads will do anything to secure the drop, we wondered what would happen if The Week

of Greatness happened during the worst week ever?

HERO

CASE STUDY

EXTENSIONS

Agency: BBDO NY

Client: Foot Locker

Chief Creative Officer: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Executive Creative Director: Danilo Boer

Executive Creative Director: Marcos Kolthar

Associate Creative Director: Martins Zelcs

Associate Creative Director: Bryan Stokely

Copywriter: James Henderson

Art Director: Ellen O’Donnell

Director: Markus Walter

Edit: Mackcut

VFX: Blacksmith

Press
Adweek, The Drum, LBB, Shots, Muse by Clio, Hip Hop Wired

Awards
Shots America — Shortlist (TV Commercial of the Year 60s+)

Cresta Awards — Bronze (Short-form social video 10s+)

Caples — Shortlist (Branded Content)

AICP Next — Shortlist (Influencer)

Clio Sports — Bronze (Social Media, Single Platform)

Clio Sports — Bronze (Social Media, Social Video)

Clio Sports — Shortlist (Branded Content, Film)