MOJITO REMIX

 When COVID-19 first hit back in March, BACARDI wanted to give its audience something to do while they were staying safe at home. So we launched the brand’s first ever Mojito

Remix, a social contest inviting fans to put their own spin on our signature mojito recipe. We challenged bartenders and even a few celebs to get in on the fun.

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We worked with Bacardi’s Master of Rum, David Cid, to narrow down the Top 4 recipes and then used IG stories to let our fans decide the winner. Thanks to our wonderful

photographer + stylist, we were able to pull off a remote shoot of assets for each of the finalists.

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Creative Director — Taylor Marsh


Copywriter — James Henderson


Art Director — Ellen O’ Donnell


Photographer — Tara Donne

Press —LBB
LBB

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